Business Resources in Sevierville



11am – December 2, 2023

Be part of the merriment in historic downtown Sevierville during Sevierville’s 61st annual Christmas Parade. The traditional hometown parade, which begins promptly at 11am on Saturday, December 2, 2023, features a marching band, car groups, pageant winners, baton twirlers and more!

Where to watch the parade:

The parade will follow its traditional route this year by traveling north on Forks of the River Parkway, making a right on Main Street, making a right on Court Avenue and returning to the starting point.

You can easily watch the parade from anywhere along the route but standing along Court Avenue near the Sevier County Courthouse (125 Court Avenue) provides one of the most scenic and festive viewing points available.

Guests usually begin arriving for the parade 30 minutes to an hour prior to the parade step off at 11am EST. The parade typically takes about 30 minutes to pass a viewing point.

How to register as a parade participant:

The parade steps off at 11am on Saturday, December 2, from the parking lot of First Baptist Church Sevierville. Participants should plan to walk or ride approximately 1 mile during the parade.

There is no registration fee and your business or organization does not have to be a Sevierville Chamber of Commerce member. Rules and regulations apply and applications will go through an approval process.

Click here to apply

What other events are happening that weekend:

Arrive on Friday, December 1 in downtown Sevierville and enjoy Christmas at the Courthouse – a special community tree lighting event. Christmas at the Courthouse is December 1, 2023 from 5:30pm until 8:30pm at the Sevier County Courthouse (125 Court Avenue, Sevierville). Enjoy music from local choirs, a special reading of ‘Twas the Night Before Christmas, kids’ games and activities, community booths, and more.

Or enjoy the Gatlinburg Fantasy of Lights Christmas Parade – which also takes place on Friday, December 1, from 7:30pm until 9pm. This event takes place on the main Parkway through Gatlinburg and features parade entries from around the nation.

Learn more about Sevierville’s Smoky Mountain Winterfest activities here.

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