Coronavirus Resources for Your Business
Coronavirus Resources for Your Business
Coronavirus Resources for Your Business

The Sevierville Chamber of Commerce is closely monitoring regional and national developments related to the spread of COVID-19 (Coronavirus) and are working closely with our partners at the city and county levels. Our goals are to keep you informed and provide resources for your business during this challenging time. This page will be updated regularly.

Sevierville's hotels, restaurants, attractions, stores and other establishments are diligently working to ensure safe and enjoyable experiences for our guests.

In an effort to further keep our guests, residents, and employees safe and keep our business community open, Sevier County Mayor Larry Waters has issued a Face Covering Requirement which went into effect on July 10, 2020.

The requirement mandates the use of facial coverings in indoor public settings and where social distancing cannot be practiced. Please note that private businesses may implement stricter guidelines (for example, requiring face coverings outdoors on private property, etc.).

Face Covering Requirement - Frequently Asked Questions.

Tennessee began a phased reopening in early May under the Tennessee Pledge Guidelines. The Tennessee Pledge offers specific guidelines to help businesses open safely. Industry specific guidelines can be found here.


July 7, 2020 – Declaration of Face Covering Requirement Click Here to learn more

June 3, 2020 – Officials Announce Opening Date for New Massive Soaky Mountain Waterpark in Sevierville, TN Click Here to learn more

June 3, 2020 – Dollywood and Dollywood's Splash Country Set Opening for June 15 Click Here to learn more

June 2, 2020 – Tennessee announces Business Relief Program Click Here to learn more

May 15, 2020 – Economic Recovery Group to Lift Capacity Restrictions on Restaurants and Retail, Allow for Large Attractions to Open Click Here to learn more

May 7, 2020 – Partial Reopening of City Parks and Community Center Click Here to learn more

May 7, 2020 – Great Smoky Mountains Media Update Click Here to learn more

April 30, 2020 – Park Begins Phased Reopening on May 9 Click Here to learn more

April 30, 2020 – Joint Statement on 2020 Spring Youth Baseball and Softball Season Click Here to learn more

April 29, 2020 – Sevierville Reopens Some Facilities to the Public Click Here to learn more

April 29, 2020 – May 4 Board of Mayor and Aldermen Online Meeting Click Here to learn more

April 29, 2020 – Sevierville Reopens Some Facilities to the Public Click Here to learn more

April 27, 2020 – Sevierville Golf Club Set to Reopen Friday, May 1 Click Here to learn more

April 24, 2020 – Governor Lee Announces Reopening Plan, Local Officials Provide Additional Recommendations Click Here to learn more

April 21, 2020 – Park Announces Cancellation of Synchronous Firefly Viewing Event Click Here to learn more

April 21, 2020 – Gov. Lee Announces Safer at Home Order Will Expire April 30 Click Here to learn more

April 13, 2020 – Sevierville Supports Governor Lee’s Executive Order #27 Click Here to learn more

April 9, 2020 – Parks and Recreation Online Fitness Classes are a HIIT! Click Here to learn more

April 6, 2020 – TN Department of Labor & WF Development Unemployment Insurance Frequently Asked Questions. Click Here to learn more

April 1, 2020 – Park Extends Closure to Support Regional COVID-19 Prevention Efforts. Click Here to learn more

March 31, 2020 – Governor Lee's Executive Order 22 Mandates that All Non-Essential Businesses Close Through April 14, 2020. Click Here to learn more

March 30, 2020 – Sevierville Parks Close, Golf Club to Close Tomorrow. Click Here to learn more

March 27, 2020 – A Message to Our Visitors from Sevierville Mayor Robbie Fox. Click Here to learn more

March 25, 2020 – Sevierville’s Bloomin’ BBQ & Bluegrass Festival Canceled for 2020 in Midst of Coronavirus Pandemic. Click Here to learn more

March 24, 2020 – Park Closes to Support Regional COVID-19 Prevention Efforts. Click Here to learn more

March 23, 2020 – Sevierville Golf Club Remains Open for Play; Clubhouse Closes. Click Here to learn more

March 22, 2020 – Gov. Bill Lee Signs Executive Order 17. Click Here to learn more

March 20, 2020 – Current Status of City Facilities and Services. Click Here to learn more

March 20, 2020 – City Greenways and Parks Remain Open For Non-Organized Use. Click Here to learn more


Tennessee Pledge

General Guidelines for Business

Restaurant Guidelines

Retail Guidelines

Exercise Facilities Guidelines

Close Contact Business Guidelines


OSHA Guidance on Preparing Businesses for COVID-19

Coronavirus Emergency Loans Small Business Guide & Checklist – An infographic guide to navigating the CARES Act Paycheck Protection Program.

Tennessee Talent Exchange – a new initiative to help Tennesseans who have been laid off find work in the grocery, retail and logistics industries now. – information for employers, employees, students and the community (including food resources for those in need). – Buy gift cards from small businesses nationwide and add your own business to the listings for Sevierville.


Tennessee Department of Tourist Development – Statewide updates, news and important links.

U.S. Travel Association – National updates, data and trends.

National Restaurant Association – Information related to CARES Act for restaurants, other resources.

American Hotel & Lodging Association – Legislative and regulatory updates for lodging.

Destination Analysts Weekly Updates – Weekly consumer travel sentiment studies.

FEMA Coronavirus Rumor Control – Site established by FEMA to dispel current rumors about Coronavirus (COVID-19).

Prepare for Reopening. Things you can do now:

1) Keep a healthy workplace.

We recommend promoting basic prevention guidelines within your workplace including:

- Staying home when you're sick, except to get medical care
- Avoid touching eyes, nose, and mouth
- Avoid close contact with people who are sick
- Cover your cough or sneeze with a tissue, then throw the tissue in the trash
- Clean and disinfect frequently touched objects and surfaces
- Wash your hands often with soap and water for at least 20 seconds

Communications Resources for Businesses
OSHA Guidance on Preparing Businesses for COVID-19

2) Keep Up with Current COVID-19 Information.

Lean on trusted sources for information.

COVID-19 (Coronavirus) Resources:

Medicare Senior Guide to Mental Health During COVID-19
Covenant Health
Tennessee Department of Health
World Health Organization

Tennessee Coronavirus Public Information Line: 877-857-2945
Tennessee Department of Health 615-741-7247
East Tennessee Regional Health Department: 865-546-9221

3) Create a plan.

If you haven't yet, begin thinking through how you’ll reopen. Depending on the type of business and how it is operated, you may need to think differently about the best ways to continue providing your product or service in a safe way.

Here are some helpful webinars that the Sevierville Chamber of Commerce has offered in the past few weeks that you can view now.

Local Focus: Recovering Together.
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Pivot & Recover: Business Strategies for Navigating Uncertain Times.

Business Unusual: Operational Strategies for Moving Ahead(April 23)
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4) Reach out to your customer base.

Let your customers know the steps your business takes on a daily basis to maintain health and safety standards and proactively share important information about your business with them. Also, think through questions they may have for you and proactively answer those as well. Sending an email to your customer base or posting information on social media are great ways to get the word out.

5) Amp up your online presence.

If the last two months have taught us anything, it’s that having an online presence makes continuing to do business easier. If you haven’t yet, take the time to set up an online store front or establish social media accounts to keep the lines of communications open with your customers.

6) Promote all the ways your customers can do business with you.

If your business offers online purchasing, make sure your customer base is aware of that opportunity (particularly if most of your customers usually shop in store). Share the link to your online storefront through your social media channels or by emailing your client base.

If you offer curbside pickup or delivery services, also make sure your customers are aware of those options.

7) Additional resources for your business:

Governor Lee will host daily media briefings this week (week of March 16) at 3 p.m. CT. Those briefings are livestreamed. Additionally, the Office of the Governor launched a microsite for official updates.

On Tuesday (March 17), Governor Lee and the Tennessee Department of Labor and Workforce Development announced they will make it easier for workers who lost jobs due to COVID-19 to get unemployment relief. Click for additional resources for employers and employees.

Wednesday (March 18), Governor Lee announced a request for Economic Injury Disaster Loan. assistance has been submitted to the U.S. Small Business Administration. Once declared, small businesses and nonprofit organizations that suffered economic injury as a result of COVID-19 will be eligible to apply for disaster loan assistance.

The Tennessee Department of Tourist Development encourages you to follow their TDTD Industry Facebook. page for tourism industry-related updates during this time including Gov. Lee’s press briefings, webinars hosted by travel agencies and more.

Small Business Association | Disaster Assistance Loan Information
U.S. Chamber of Commerce Coronavirus Response Toolkit
Information about J-1 Student Programs
Information from the National Restaurant Association
Information from the American Hotel & Lodging Association

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